About Us

We Don’t Just Sell Shirts. We Wear the Mindset.

At On The Grind Gear, we believe motivation isn’t something you find, it’s something you wear.

Founded by personal trainer and motivational coach, Chris Allen, this brand started withOn The Grind Fit—a fitness and training movement designed to help people transform from the inside out. Over time, it became clear that the grind wasn’t just physical—it was mental and spiritual too.

Clients began asking for something they could wear to carry that fire with them. So, On The Grind Gear was born.

Our Positive Mindset Wear Mission

Our goal is to create positive thinkers who can discover their purpose and experience the life of success God has planned for them.

Every design we drop is rooted in positive affirmations, powerful sayings and Biblical reminders that you are everything God called you to be.

We want our gear to do more than look good—it should speak to your soul. Whether you're lifting, hustling, or overcoming—you're wearing proof that you're chosen, capable and unstoppable.